PROGRESS 2020: Honda of Orange flourishing, will be growing to new location

Published 9:48 pm Saturday, February 29, 2020

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By Van Wade

Orange Leader


It’s been a smooth transition for Honda of Orange, (Triple L Powersports) after Mark Frey and Ed Van Huis went in together to buy the business this past September.

The business, located at 1800 Strickland Drive in Orange, has been thriving.

Honda of Orange (Triple L Powersports) opened December of 1976 and the rights to sell Honda motorcycles and ATVs in Orange, Texas. 

Mr. Grover M. Lee, owner, along with his two sons, Dennis G. Lee and Ronnie J. Lee, were the nucleus of the “Triple L” in Triple L Honda. Starting out as a fledgling shop, continuous growth motivated by customers has helped the business transform into what it is today. Triple L Powersports, and now Honda of Orange, strives to offer more to the public than ever before. Now they can boast of having the Honda lines to offer.

Frey and Van Huis have worked hard and with their efforts, along with a great staff, they will have a newer location by early in 2021.

“Mark and Ed have a passion for this business and really jumped on a great opportunity,” said Sales Manager Mark Strayhorn. “They are both so community-oriented and keeping customers satisfied is their top priority.”

There will be a new Honda of Orange, built near the feeder road off Interstate 10 close to the Hampton Inn. They bought seven acres and the new complex is going to be 27,000 square feet.

“We’re definitely excited about what the future holds,” said Strayhorn. “We hope to break ground in March if the weather holds up and hopefully it can open up 10 months or a little later, that’s what we’re aiming for.”

Honda of Orange on Strickland has been updated nicely.

Freshly painted walls illuminate the building. There is also a nice place near the middle of the store that offers customers a few minutes to relax, kick back and eat some fresh cookies, popcorn, and coffee.

“We’ve done some major renovating to brighten the place up,” said Strayhorn. “It took some effort, but the customers love it and so do we.”

Triple L has everything from all-terrain vehicles, ATV, motorcycle/scooter, and UTV to a complete line of parts and accessories for everything they sell—and strive to become your Powersports leader. Many long hours of strenuous labor have gone into becoming their customers’ ultimate motorsports dealer. There is also a large pre-owned shop on site for those seeking nice “old rides.” Honda of Orange is grateful for your patronage throughout the years. 

There is also plenty of Honda apparel in the shop, from helmets to shirts and jackets. There is plenty of Honda powered equipment available as well such as lawn service equipment and generators.

Their sales staff is very customer-oriented. They take the time to learn the customers’ needs and wants. Whether you are a new or experienced rider, the staff strives to match each customer with the appropriate ATV, motorcycle/scooter, and UTV. Personable, knowledgeable, and confident, their sales staff will work to get you on the Powersports vehicle of your dreams.

Honda of Orange appreciates the Lee family and their commitment to every customer who walked through the doors over the past 50 years and we look to take care of the community for the next 50 years. We have an experienced staff of people eager to continue our goals. Please stop by and give them a chance to become family.

“Our doors are open to everyone and we’re so glad to be a part of the community,” said Strayhorn. “I know Mark and Ed are excited about things to come as we all are. We just want to give our customers the best service and help them leave with a smile. That’s what it is all about.”