To The Leader

Jim Surber of Sabine River Ford, in Orange, recently participated in an intensive, weeklong seminar for vehicle dealers in Dearborn, Michigan, sponsored by Ford Motor Company.

The seminar discussed ways to meet and exceed customer expectations and to help those customers be more completely satisfied every time they visit the dealership to shop, to buy or lease a new or used vehicle, or to their existing vehicle serviced.

Ford executives were involved with dealers throughout the seminar and a variety of programs that Ford provides to support dealership actions were highlighted.

As part of the seminar, dealers had a tour of the F150 assembly plant to see for themselves how quality is built into every new Ford vehicle, that process assisted by Ford management and UAW workers sharing common goals and encouraging teamwork.

“Attending this seminar gave me a great feeling about being part of the Ford Motor Company family,” Jim Surber said. “It helped me better understand how closely the company and the dealers are connected in doing an outstanding job for the people who drive the products we sell and service.”

Surber, a native of Texas, has been the Managing Partner of Sabine River Ford in Orange since Nov. 1, 2016. He is currently a member of the Board of Directors of the Orange Chamber of Commerce, as well as a member of the Orange Rotary Club.

“I believe strongly in service above self,” Surber said.