Business Growth Accelerator Donna Gunter Opens Authority Media Agency Serving Southeast Texas

Published 1:43 pm Thursday, October 22, 2015

Special to The Leader

Business Growth Accelerator, Donna Gunter, has opened an authority media agency in Orange that will focus on serving the Southeast Texas market.

Gunter’s agency, BizSmart Media, will help entrepreneurs, business leaders, and professionals grow their businesses by positioning themselves as an authority in their market using different forms of media.

“I’ve spent the last 15 years working virtually with business professionals and entrepreneurs around the globe as a digital marketing specialist. The opportunity to work in authority positioning jumped out at me as a natural progression of my skills. I’m excited to connect with businesses in Southeast Texas and focus on helping them generate more qualified leads for their business by helping them publish an authority positioning book and branding them as industry experts,” said Gunter. “I’m honored and excited to start this new adventure,” she added.

Times are changing, and to attract attention to a brand, business owners not only need to promote their businesses, but also to promote themselves as a brand. Consumers are moving away from liking a brand and more moving toward liking people behind the brand. Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.

John Jantsch, author of best-selling book, Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine, wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”

The demand for authority marketing and position services is growing due to the recent media coverage, and BizSmart Media will service that need.

“I love helping business leaders and professionals become an ‘overnight’ authority in their field by publishing an authority positioning book and then strategically using the book as leverage to grow their businesses and get more qualified leads,” notes Gunter. “My clients love to be able to call themselves a best-selling author. More importantly, this strategy works whether your business is local or serves the world.”

For more information about Donna Gunter and BizSmart Media, please visit or call 409-291-8501.