HOUSTON – Orange’s popular department store, Bealls, will debut a new name beginning Thursday, March 17. Bealls, located at 2250 MacArthur Drive, is changing its name to Stage and will host a Grand Opening Celebration and Ribbon Cutting for the public at 9 a.m. on Saturday, March 19.

During the celebration weekend, March 17-20, Stage will offer customers exciting deals, merchandise giveaways and other fun surprises.  The first fifty customers in line on Saturday, March 19, will receive a free gift and a chance to instantly win a $100 Stage gift card (while supplies last).
“We listened and we’re changing to better serve our customers with the best selection of apparel, shoes, cosmetics, accessories and home décor.  Orange shoppers deserve a hometown store that delivers style, value and exceptional customer service. Stage is that store,” said Michael Glazer, President and CEO of Stage Stores.
“Stage is committed to provide the styles our customers want. We are expanding our contemporary collections; increasing plus size selections; and refining the home and gift sections,” said Steve Lawrence, Chief Merchandising Officer for Stage Stores.  Popular brands that Stage offers include Estee Lauder and Clinique Cosmetics, Nike, Nautica, Essie, London Fog, Jessica Simpson, Nine West, Chaps, Dockers, Carters, OshKosh, Skechers, Keurig and Calphalon. The store also offers hundreds of designer fragrances from brands including Dolce & Gabbana, Gucci, Marc Jacobs, Vince Camuto, Christian Dior, Michael Kors, Hugo Boss and many more.
Stage Stores, headquartered in Houston, Texas, is a leading specialty department store with 832 stores in 38 states. The company operates under the Stage, Bealls, Goody’s, Palais Royal and Peebles nameplates and offers brand name apparel, accessories, cosmetics, footwear and home goods for the entire family.