NEW YORK —
Colin Johnson, a Nordstrom spokeswoman, said it's too early to draw any conclusions on how mobile checkout has influenced buying, but the company is learning about which technologies work best.
"We see the future as essentially mobile," Johnson said. "We don't see departments in our store as being defined by a big clunky cash register."
Not every retailer is quick to ditch registers, though. After all, there are still logistics to figure out. For instance, most retailers don't accept cash payments on mobile devices. But if they start to do so, where will they put the cash that would normally go into a register?
Additionally, sales staff walking around stores armed with mobile devices could turn off shoppers who would prefer to be left alone in aisles. Richard Robins, a 67-year-old semi-retired investment fund manager from Redonda Beach, Calif., says he would like the convenience of mobile checkout but wouldn't want to be pressured from a sales clerk while he's in the aisle.
"I don't want to be hustled," he said.
To guard against making customers uncomfortable, some retailers including Penney are training their salespeople on when to approach shoppers — and when not to.
For its part, Wal-Mart is putting checkout in the hands of the shoppers themselves.
The retailer is testing its "Scan & Go" app, which can be used on Apple devices such as iPads, in more than 200 of its more than 4,000 stores nationwide.
The app, which is aimed at reducing long checkout lines, requires that shoppers pay at self-checkout areas. So as it tests the app, Wal-Mart also is expanding the number of self-checkout areas in its stores.
"Our goal is to give choices to all of our customers however they want to shop," said Gibu Thomas, senior vice president of mobile and digital initiatives at Wal-Mart's global e-commerce division."