Heins said they'll continue to support the PlayBook on the existing software platforms and configurations. Asked if RIM will continue to make the Playbook, a RIM spokeswoman said the company is evaluating its hardware strategy.
Colin Gillis, an analyst at BGC Partners, said said it's tough for RIM because it's hard to make money on handsets now.
"There are a lot of people that haven't been able to make it happen. For all the talk about Apple and Samsung, there are companies like Nokia and HTC," Gillis said.
Gillis said things look bleaker for the company and it's going to continue to be a struggle.
Jefferies & Co. analyst Peter Misek said the high end global smartphone market is saturated and brutally competitive.
"Everybody is coming to this reality. You talk to HTC, Samsung and even Apple, the high end is saturated. That's a fact," Misek said. "Anybody in the high end who wants a smartphone in the world has one, so you have to knock somebody away from another platform. That is a brutal, brutal market."
RIM has unveiled a lower-cost BlackBerry aimed at consumers in emerging markets, but hasn't said if the device will be available in North America.
Misek was expecting the company to sell 4 million BlackBerry 10 phones. He said the sale of 2.7 million new BlackBerry 10 phones was the most disappointing news Friday.