orangeleader.com (Orange, Texas)

Local News

April 14, 2014

City council to consider welcome sign

BRIDGE CITY — Many people believe the city of Bridge City is a friendly town. One man wants to make sure people feel welcome when the arrive in his hometown community. Literally.

Mark Dunn of Mark Dunn Advertising, and a resident of Bridge City, wants to install a double-sided, high definition digital billboard at the south end of the city to be used as a welcome sign for motorists entering Bridge City.

“My family has owned a little piece of property for years,” Dunn said. “It is right by the La Quinta as you enter Bridge City and that is location is the perfect spot for a welcome sign.”

Dunn believes there are multiple purposes of having a welcome sign at the entrance of the city.

“I think it will be great look for the city and the community, and a benefit for local commerce because they will have the option of affordable advertising,” he added.

Dunn said he is looking at four different size boards with varying levels of resolution. Depending on your preference, the boards can cost as much as $350,000. Although he likes one of the larger boards, a firm decision has not been made.

He hopes to offset some of the cost by offering advertising on the digital billboard by breaking it up into eight segments which rotate in 7.5 second intervals.

According to Dunn, the “Welcome to Bridge City” message screen would occupy three of the eight slots. A free non-profit slot would also be available to organizations such as the Bridge City Chamber of Commerce, the Bridge City-Orangefield Rotary club and the like. The other four segments of the rotation would be sold as advertising allowing Dunn to recoup some of the cost of the digital sign.

The sign would have other uses as well.

“The City of Bridge City would have instant access to the message board, if an emergency situation ever arises,” Dunn explained. “If they needed to get information out immediately, the controls would be at City Hall.”

Mayor Kirk Roccaforte said the item was worth more discussion and has been placed on the Tuesday, April 15, city council agenda for possible action and approval.

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