orangeleader.com (Orange, Texas)

Local News

August 1, 2011

Orange Leader changes delivery service, print schedule

ORANGE — The Orange Leader is changing its publication schedule to three days per week and will deliver through the U.S. Mail, publisher Eric Bauer announced.

 

Subscribers will begin receiving newspapers in the mail beginning Thursday, Sept. 1, when the The Leader also will begin a new publication schedule – on Tuesdays, Thursdays and Saturdays.

 

The newspaper’s website, orangeleader.com, will continue providing local news every day, along with features only available online, Bauer said.

 

“The Postal Service has proven a reliable and cost effective delivery method for newspapers across the country,” Bauer said. “Looking ahead, it makes good business sense.”

 

Circulation Director Glenda Bland said The Leader will reduce subscription prices 40 percent, to $5.50 per month. Current subscribers will see their renewal dates extended accordingly. For example, a subscription prepaid through September will be extended approximately three weeks into October.

 

Newspapers will be available about 6:30 a.m. every Tuesday, Thursday and Saturday at nearly 80 stores and newsstands throughout area.

 

Bauer said Saturday’s weekend edition will expand to include all weekend sales flyers, coupons, the TV book, color comics, church news, weddings and high school sports.

 

“It’ll be a combination of our current Saturday and Sunday newspaper,” he said. “And it will be available in the Saturday mail, so people will have more time to enjoy it.

 

Subscribers also will receive several new online services, available on an opt-in basis, offering access to special deals, services and discounts not available to non-subscribers.

 

Editor Gabriel Pruett said The Leader is expanding the amount of news it provides readers while also broadening the way it delivers information.

 

“When I take a step back and look at the change, I could not be more proud and excited about how we will better serve this community,” Pruett said. “Readers can expect more in-depth stories, insightful information, photos and videos.”

 

The Leader will post breaking news online seven days a week, he added.

 

Bland said readers will benefit from mailbox delivery since they no longer have to worry about finding a wet paper in the driveway after a storm. Mail delivery also eliminates the possibility of theft of newspapers from driveways.

 

Bauer noted The Leader has undergone many changes since its beginnings, which trace to 1875, from the advent of color pages to computerized production to expanded online content.

 

 “In the footsteps of our predecessors, who made many changes, we will continue the evolution of your newspaper,” he said. “… The Orange Leader will continue to adapt to fit the needs of readers and advertisers”

 

The publisher said a new delivery schedule will require a change of habits for many readers now accustomed to receiving the newspaper in the morning and reading it over a cup of coffee.

 

“We hope they will enjoy reading the same information plus more local news when they get the paper in the mail,” he said. “We will still work to keep The Leader an award-winning community newspaper serving our readers and advertisers."

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