NEW YORK —
Gary Trust, an associate director and columnist at Billboard, says sales faced an uphill battle since pop these days is a singles medium, not album-orientated.
"She might have been able to sell more if they were able to put the album out quicker," he said of "Kiss," which arrived five months after her smash song was released. "But I think, no matter what, the song was going to outsell any album she could put out."
The song, which Jepsen co-wrote with guitarist Tavish Crowe and Marianas Trench lead singer Josh Ramsay, will compete in the song of the year category at the Grammys with No.1 hits from fun. and Kelly Clarkson, as well as critically acclaimed tunes from U.K. singer Ed Sheeran and R&B performer Miguel. A year ago, before her breakthrough on the music charts, Jepsen was like everyone else: looking forward to a good awards show on TV.
"To be really honest with you, leading up to every Grammy weekend except for this one, I was getting comfy in my PJs with my popcorn bowl and deciding whose dress I liked the best," she said. "So it'll be different for me to actually put on a dress of my own."