(Orange, Texas)


May 9, 2013

Social media eyed 'Day of the Dead' trademark fail



That's what probably angered most and got people to respond via social media, an increasingly popular venture for Latinos to express opinions and call for action, said Alcaraz. "On Twitter, you can tag it and (Disney) sees it," he said. "They were worried about their brand."

The Disney trademark flap was just the latest episode where loosely-organized networks of Latino activists, writers and artists used social media to stop an action or rally around a cause.

Last year, the Houston-based Librotraficante, a group of writers, used social media to get people to donate books for "underground libraries" after Tucson, Ariz., schools were ordered to end Mexican American studies programs. The group also successfully used social media to stop a proposed Texas state law they said would weaken ethnic studies programs at state colleges.

Ramos said social media is a helpful venue since it allows Latinos from diverse backgrounds and across state and national boundaries to share information and update each other in real time.

"It allows us to question everything, even ourselves," she said. "And people hear us asking these questions."


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